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Review guidelines

Updated 30 Sept 2026 · 1 min read

Reviews help other customers choose. Tell us about your own experience of the product: we publish good and bad reviews alike.

What we publish

  • Your own experience of the product, good or bad.
  • Photos you took yourself, without other people in them.
  • Tips that help other customers choose, such as skin type or shade.

What we remove

  • Personal details, links and prices from other shops.
  • Offensive language and reviews about delivery or service (tell us about those instead).
  • Reviews written in exchange for payment or free products, unless they say so.

Moderation

We check every review before it appears. It usually takes up to 2 working days.

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